COMMUNICATION DESIGN - Illustration For Design (Advertising)

Lessons From 2020 - TBWA Worldwide - TBWA Worldwide JPG
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Lessons From 2020
Brand: TBWA Worldwide
Client: TBWA Worldwide
Entrant: TBWA\India

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Lessons From 2020 - TBWA Worldwide - TBWA Worldwide

Baby Blue Elephant

Entry Title: Lessons From 2020
Brand: TBWA Worldwide
Client: TBWA Worldwide
Entrant Company: TBWA\India
Description: 2020 landed a sucker punch. It left us all reeling. Disoriented, disconnected, all of us islands in our isolation. Working from home. Where was the substitute for our foosball hangouts, smoke breaks and water cooler conversations? How could we be more creative when the world seemed like it was ending?
What if this was a never before time to be creative? No guide, no handbook just a clean slate to begin again.
A beautiful illustrated e-book was bon, created for TBWA India and Worldwide by TBWA India. Each page carried one life lesson from 2020. Conceptual, highly visual illustrated art was created to bring to life each of the lessons. It was in minimal, monochromatic line art style of illustration. Each page had a strong story to tell. And it drew the reader to flip through the book again and again and again.
Company Credits: TBWA India
Individual Credits: Ahana Chaudhry
Individual Credits: Mangesh Sutar
Individual Credits: Parixit Bhattacharya
Individual Credits: Geet Rathi
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