COMMUNICATION DESIGN - Illustration For Design (Digital)

Authentic Odisha Origins - Rushikulya Agrotech - Jharanai Farms JPG
Authentic Odisha Origins - Rushikulya Agrotech - Jharanai Farms PDF

Authentic Odisha Origins - Jharanai Farms
Client: Rushikulya Agrotech
Entrant: Hyphen Communications

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Authentic Odisha Origins - Jharanai Farms - Rushikulya Agrotech

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Entry Title: Authentic Odisha Origins
Brand: Jharanai Farms
Client: Rushikulya Agrotech
Entrant Company: Hyphen Communications
Description: Brief:
Jharanai, a brand of natural milk from Berhampur, Odisha, wanted the same high brand premiumness, as the standards used for their milk production. The farm, situated in the Karandimal range besides a huge lake and in an area of almost 25 sq. Km away from human settlement.

Creative:
For the natural provenance of the brand, about its authentic and pure origins of the milk, we decided to use the most authentic and the purest tribal art form of ‘Patta-chitra’ from this region of Odisha.
Sketched first by the original artisans of Odisha, the scenes of modern process of milk making, and the pristine farm environs replete with tribal iconography, were later converted into digital formats.
This very unusual illustration style for a digital website, not only looked premium but it also captured the authenticity and purity of the farm. As pure as a tribal art form.
Company Credits: Hyphen Brands
Individual Credits: Denise Dsilva, Chief Creative Officer
Individual Credits: Prasanna Sankhe, Founder & Creative Director
Individual Credits: Nisha Patil, Art Director
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