Branding & Identity
Brand Expression > Moving Image
COMMUNICATION DESIGN - Branding & Identity (Brand Expression > Moving Image)
The ‘Bounce Back’ identity: Flipping Logo - Zee Zest
Client: Zee Entertainment Enterprises Ltd
Entrant: Hyphen Communications
Baby Blue Elephant
|Entry Title:||The ‘Bounce Back’ identity: Flipping Logo|
|Client:||Zee Entertainment Enterprises Ltd|
|Entrant Company:||Hyphen Communications|
Zee group wanted to launch a new channel with 4 verticals, Food, Travel, Wellness and Home Decor. In the midst of the pandemic when nobody could travel or experience different culture this channel with its peppering of good content was able to lift up spirits and connect to the audience.
Zesting means to sprinkle in small bits and spike with flavour. This exact visual idea was taken for the entire channel identity including idents and graphic promo kit. Tiny zest particles were depicted in a design palette of spheres in different modern materials and also some embellished with Indian iconography. The communication idea of unstatic was captured by the bouncing spheres which always lead to a happy surprise in the idents. And also revealed the channel logo.
For the first time in India a channel used a logo system with 4 different logo renditions for the 4 verticals of the channel.
The channel received 52 million digital impressions with its new identity and became the no.1 lifestyle channel within 5 weeks of launch.
|Company Credits:||Hyphen Communications|
|Individual Credits:||Denise Dsilva, Chief Creative Officer|
|Individual Credits:||Prasanna Sankhe, Founder & Creative Director|
|Individual Credits:||Nisha Patil, Art Director|