COMMUNICATION DESIGN - Branding & Identity (Channel Branding & Identity)

The Bounce Back Identity - Zee Entertainment Enterprises Ltd - Zee Zest JPG
The Bounce Back Identity - Zee Entertainment Enterprises Ltd - Zee Zest MP4 2m:02s

The Bounce Back Identity
Brand: Zee Zest
Client: Zee Entertainment Enterprises Ltd
Entrant: Hyphen Communications

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The Bounce Back Identity - Zee Zest - Zee Entertainment Enterprises Ltd

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Entry Title: The Bounce Back Identity
Brand: Zee Zest
Client: Zee Entertainment Enterprises Ltd
Entrant Company: Hyphen Communications
Description: Brief:
Zee group wanted to launch a new channel with 4 verticals, Food, Travel, Wellness and Home Decor. In the midst of the pandemic when nobody could travel or experience different culture this channel with its peppering of good content was able to lift up spirits and connect to the audience.

Creative:
Zesting means to sprinkle in small bits and spike with flavour. This exact visual idea was taken for the entire channel identity including idents and graphic promo kit. Tiny zest particles were depicted in a design palette of spheres in different modern materials and also some embellished with Indian iconography. The communication idea of unstatic was captured by the bouncing spheres which always lead to a happy surprise in the idents. And also revealed the channel logo.
For the first time in India a channel used a logo system with 4 different logo renditions for the 4 verticals of the channel.

Result:
The channel received 52 million digital impressions with its new identity and became the no.1 lifestyle channel within 5 weeks of launch.
Company Credits: Hyphen Brands
Individual Credits: Denise Dsilva, Chief Creative Officer
Individual Credits: Prasanna Sankhe, Founder & Creative Director
Individual Credits: Nisha Patil, Art Director
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