COMMUNICATION DESIGN - Packaging Design (Luxury Packaging Design)

A Local Identity For A Global Icon - Brown - Forman - Jack Daniel's India JPG
A Local Identity For A Global Icon - Brown - Forman - Jack Daniel's India PDF

A Local Identity For A Global Icon
Brand: Jack Daniel's India
Client: Brown - Forman
Entrant: OPEN Strategy & Design

Share:
A Local Identity For A Global Icon - Jack Daniel's India - Brown - Forman

Baby Blue Elephant

Entry Title: A Local Identity For A Global Icon
Brand: Jack Daniel's India
Client: Brown - Forman
Entrant Company: OPEN Strategy & Design
Description: How does a true-blue American brand like Jack Daniel's find a natural place in Diwali, one of India's most loved occasions? Diwali is not Diwali without the ubiquitous Taash party. And one persistent legend of Jack Daniel's is the luck of No.7. We married the two together to create the perfect Festive Edition. With a distinctive Indian art style, we recreated the playing card elements using No.7. From seven glasses raised in a toast to seven cards forming the Jack, King and Queen's body, we blended the charm of Old No. 7 and the spirit of Diwali. The pack established where Jack belonged during the festival, and the deck of cards got the party started.

The result: Jack Daniel's sold a whopping 24,000 Festive Edition cases during Diwali.

Individual Credits: Creative Head: Ashutosh Karkhanis
Individual Credits: Creative Director: Radhika Dhuru
Individual Credits: Business Head: Neethi Isaac
Individual Credits: Strategy: Asparsh Sinha, Nidhi Sinha
Individual Credits: Copy: Vatsala Bisen
Individual Credits: Designer: Radhika Dhuru
Individual Credits: Illustration: Lokesh Karekar
Individual Credits: Studio: Daniel Nadar
AwardsEngine Logo