Communication Design
Graphic Design
Packaging
COMMUNICATION DESIGN - Graphic Design (Packaging)
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A Local Identity For A Global Icon - Jack Daniel's India
Client: Brown - Forman
Entrant: OPEN Strategy & Design
Baby Blue Elephant
| Entry Title: | A Local Identity For A Global Icon |
|---|---|
| Brand: | Jack Daniel's India |
| Client: | Brown - Forman |
| Entrant Company: | OPEN Strategy & Design |
| Description: | How does a true-blue American brand like Jack Daniel's find a natural place in Diwali, one of India's most loved occasions? Diwali is not Diwali without the ubiquitous Taash party. And one persistent legend of Jack Daniel's is the luck of No.7. We married the two together to create the perfect Festive Edition. With a distinctive Indian art style, we recreated the playing card elements using No.7. From seven glasses raised in a toast to seven cards forming the Jack, King and Queen's body, we blended the charm of Old No. 7 and the spirit of Diwali. The pack established where Jack belonged during the festival, and the deck of cards got the party started. The result: Jack Daniel's sold a whopping 24,000 Festive Edition cases during Diwali. |
| Individual Credits: | Creative Head: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Radhika Dhuru |
| Individual Credits: | Business Head: Neethi Isaac |
| Individual Credits: | Strategy: Asparsh Sinha, Nidhi Sinha |
| Individual Credits: | Copy: Vatsala Bisen |
| Individual Credits: | Designer: Radhika Dhuru |
| Individual Credits: | Illustration: Lokesh Karekar |
| Individual Credits: | Studio: Daniel Nadar |
