COMMUNICATION DESIGN - Design For Communication (Integrated Graphics)

UNPAUSE: The 24-Hour Concert - OPPO Mobile India - OPPO PNG
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UNPAUSE: The 24-Hour Concert - OPPO
Client: OPPO Mobile India
Entrant: Wieden + Kennedy India Pvt Ltd

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UNPAUSE: The 24-Hour Concert - OPPO - OPPO Mobile India

Baby Blue Elephant

Entry Title: UNPAUSE: The 24-Hour Concert
Brand: OPPO
Client: OPPO Mobile India
Entrant Company: Wieden + Kennedy India Pvt Ltd
Description: OPPO's Enco Buds claim a 24-hour uptime on a single full charge. This USP was the key message in the launch film, where we worked with Tamil-Canadian hip-hop artist Shan Vincent de Paul. In the film, Shan dances all day over a city skyline as the hues around him change from the bright colours of morning to the dark shades of the night.

This device of the ever-changing colour gradients became the hook for our extension campaigns, everything from social media coverage to UNPAUSE, a 24-hour concert that was livestreamed on YouTube. Featuring the who's who of the Indian music scene, UNPAUSE was conceptualized as a music festival, with the design language of all assets coming from the colorful gradients seen in the main campaign.
Company Credits: Wieden+Kennedy Delhi
Individual Credits: Jimmy Varghese
Individual Credits: Prakhar Khandelwal
Individual Credits: Ben Samuel
Individual Credits: Ruchika Khanna
Individual Credits: Pawas Aakrsh
Individual Credits: Arshia Soni
Individual Credits: Snigdha Jha
Individual Credits: Vagmi Pathak
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