Communication Design
Design For Books

The Coffee Table Book With The (Physical) HOLE! - SEARO
Client: WHO
Entrant: Rabbithole India

Baby Blue Elephant

Entry Title:	The Coffee Table Book With The (Physical) HOLE!
Brand:	SEARO
Client:	WHO
Entrant Company:	Rabbithole India
Description:	The project “SHIFTS - CTB” is the one-of-its-kind book that was conceptualised during the coronavirus mayhem in July 2020. The entire world was fighting an invisible enemy and quite literally fighting for their lives. This is when the WHO-SEARO team started their effective response against the deadly virus which was slowly penetrating into our communities. Designing ‘SHIFTS’ was extremely challenging especially in terms of execution since the entire design team was working from different parts of India due to the complete lockdown of offices. The timeline to close the project was set for August with printed copies to be presented in the Annual Meeting in the first week of September. The CTB was not only designed on time but printed within 3 days with special treatments and printed on special paper. It was later acknowledged as one-of-the-best publications of the WHO.
Company Credits:	Rabbithole India
Individual Credits:	Arindam Sengupta (Founder) + Ritu Gupta (Project Manager) + Akanksha Sharma (Art Director) + Sandeep (Studio Head)