Design For Good
Design For Good
Design For PSA & Non-Profits
DESIGN FOR GOOD - Design For Good (Design For PSA & Non-Profits)
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The Human Cost Of Assam Tea - Oxfam India
Client: Oxfam India
Entrant: Ting
Brass Elephant
| Entry Title: | The Human Cost Of Assam Tea |
|---|---|
| Brand: | Oxfam India |
| Client: | Oxfam India |
| Entrant Company: | Ting |
| Description: | Since the British established tea production, Assam has become the largest tea-producing state in India, the largest tea-producing region in the world and the world's fourth-largest exporter of tea. However, even after 160 years, over a million tea estate workers in Assam work & live in inhumane conditions and are denied their basic human rights. With Chai being India's unofficial national beverage and national pass-time - it was important for consumers to know the #TruthAboutTea and demand fair-trade, and transparency from all stakeholders involved in its creation. A simple, yet hard-hitting campaign, #TruthAboutTea sought to create awareness across the board through films, social media posts and ads, missed call campaigns, and BTL activations. |
| Company Credits: | Ting |
| Individual Credits: | Akita Sanil (Sr. Client Servicing) |
| Individual Credits: | Viraj Kale (Creative Head) |
| Individual Credits: | Riddhi Seta (Sr. Art Director) |
| Individual Credits: | Tanishqa Nagpal (Sr. Visualizer) |
| Individual Credits: | Prerna Laxhani (Graphic Designer) |
| Individual Credits: | Vipul Vij (Sr. Copywriter) |
| Individual Credits: | Ritika Saraiya (Sr. Copywriter) |
| Individual Credits: | Mohit Jindal (Backend Development) |
| Individual Credits: | Adarsh Anchal (Team Lead - Frontend Development) |
| Individual Credits: | Vipin Patil (Chief Technical Officer) |
| Individual Credits: | Sandesh Vengurlekar (Sr. Animator & Video Editor) |
| Individual Credits: | Yogesh Dighe (Group Head – Video & Animation) |
| Individual Credits: | Bhargav Pandya (Digital Marketing Manager) |
| Individual Credits: | Rajiv Sathe (Partner - Digital Marketing) |
| Individual Credits: | Shruti Dhadda (Creative Director) |
| Individual Credits: | Pranav Dandge (Senior Visualizer) |
