COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

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Melts
Brand: Melts
Client: Wellbeing Nutrition
Entrant: Ting

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Melts - Melts - Wellbeing Nutrition

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Entry Title: Melts
Brand: Melts
Client: Wellbeing Nutrition
Entrant Company: Ting
Description: Wellbeing Nutrition (WBN) is India's leading organic nutrition company well known for being innovators within the nutraceuticals space. When this market mover wanted to launch its revolutionary new product line of oral thin strips, we wanted to make sure the packaging is nothing short of the product itself.

Consuming melts Oral Thin Strips is a pleasant experience and we wanted the consumers interaction with the pack to be as pleasant. The charm of a tin box, vibrant colours, sustainable materials, and some unexpected personal touches make the consumers interaction with the pack a memorable one.

The result? An outstanding response that led to the company immediately sanctioning an additional four new products within a month of launch, helping melts become the flagship product for Wellbeing Nutrition.
Company Credits: Ting
Individual Credits: Viraj Kale (Creative Head)
Individual Credits: Rameez S (Group Head Copy)
Individual Credits: Akhtar Khan (Sr. Art Director)
Individual Credits: Devlina Banerji (Sr. Creative Executive)
Individual Credits: Shruti Dhadda (Creative Director)
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