COMMUNICATION DESIGN - Graphic Design (Digital)
The Joys Of Simple Things - Beefeater
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||The Joys Of Simple Things|
|Client:||Pernod Ricard India Pvt Ltd|
|Entrant Company:||Ogilvy India|
|Description:||The brief was to promote Beefeater Gin cocktails during the hours between noon and before sundown. As a spirit, it mixes well with anything. Mild and easy going, it’s a laid back, day drink that lets you unwind and take time out to notice life.
Our idea stems from finding joy in life’s small things. In a series of Insta posts we reconnected with life's simple ways - of recharging batteries by retreating into nature, taking up happy pastimes, renewing our acquaintance with old hobbies. Of simplifying life. Of finding happiness and contentment in everyday things and happenings, with all that you have, spending time on what matters, sharing moments with those around you.
The simple yet stylish illustration look captured the many aspects of 'high thinking, simple living'. The simple beauty of each post was further highlighted with a Beefeater cocktail that matched the mood of the moment.
|Company Credits:||Ogilvy India|
|Individual Credits:||Sukesh Nayak - Chief Creative Officer - India|
|Individual Credits:||Kainaz Karmakar - Chief Creative Officer - India|
|Individual Credits:||Harshad Rajadyaksha - Chief Creative Officer - India|
|Individual Credits:||Ritu Sharda - Chief Creative Officer|
|Individual Credits:||Nitin Srivastava - Executive Creative Director|
|Individual Credits:||Sangita Dev - Sr. Creative Director|
|Individual Credits:||Sheehij Kaul - Creative Director|
|Individual Credits:||Shivoy Ahuja - Account Supervisor|
|Individual Credits:||Tanvi Nathyal - Vikas Maurya Production|
|Individual Credits:||Pawas Akarsh - Vikas Maurya Production|
|Individual Credits:||Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd.|
|Individual Credits:||Nishant Joshi - Marketing Manager, Pernod Ricard India Pvt. Ltd.|