Communication Design
Type Design & Typography

Pulsar Stunt Font - Bajaj Pulsar
Client: Bajaj Auto Ltd
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	Pulsar Stunt Font
Brand:	Bajaj Pulsar
Client:	Bajaj Auto Ltd
Entrant Company:	Ogilvy India
Description:	For years Pulsar fans or Pulsarmaniacs used gravity defying stunts and adrenaline-fueled riding to express themselves on the road. As times changed and we entered the digital world, they needed a way to express themselves on social media like they did on the road. Introducing Pulsar Stunt font, A font inspired by stunting. An illustrated font that had a stunt embedded in each letter, designed for Pulsarmaniacs to take their mania from the road onto social media. 26 letters and 10 numbers that could be found as GIFs on Instagram stories and as Stickers on Facebook. Finally, bikers around the world had a font they could call their own.
Company Credits:	Ogilvy India
Company Credits:	Supermassive Studios - Animation
Company Credits:	Little Lamb Films - Production House
Individual Credits:	Sukesh Nayak, Chief Creative Officers, India
Individual Credits:	Harshad Rajadhyaksha Chief Creative Officers, India
Individual Credits:	Kainaz Karmakar Chief Creative Officers, India
Individual Credits:	George Kovoor, Group Creative Director
Individual Credits:	Ganesh Shinde, Associate Creative Director
Individual Credits:	Joshua Menezes, Creative Supervisor
Individual Credits:	Deep Vartak, Project Group Head
Individual Credits:	Vishal Shinde, Manager Technology
Individual Credits:	Vipulkumar Patel, Manager Technology
Individual Credits:	Ganapathy Balagopalan, Head Of Strategic Planning, Ogilvy West
Individual Credits:	VR Rajesh, Office Leader, Ogilvy West
Individual Credits:	Harsh Bhatt, Executive Vice President
Individual Credits:	Robin Abraham, Management Supervisor
Individual Credits:	Bhavika Bedi, Account Supervisor
Individual Credits:	Narayan Sundararaman, Head of Marketing, Bajaj Auto
Individual Credits:	Shardul Mujumdar, Head of Brands, Bajaj Auto
Individual Credits:	Abhinav Sharma, Category Head (Sports/Electric), Bajaj Auto
Individual Credits:	Shardul Verma, Brand Manager Pulsar