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Aarogya
Brand: Innovators In Health
Client: Innovators In Health
Entrant: Ladyfingers Co

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Aarogya - Innovators In Health - Innovators In Health

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Entry Title: Aarogya
Brand: Innovators In Health
Client: Innovators In Health
Entrant Company: Ladyfingers Co
Description: Aarogya is a game about at-birth-immunization, designed for Innovators in Health, an NGO working with rural communities in Bihar.
The gameplay is based on Snakes and Ladders - locally familiar and relatable but placed in a realistic rural healthcare scenario, with ground level choices expecting mothers and families have to make everyday - put together from extensive field research and prototype testing. While three players play the game directly, the interactive elements and scale of the board are designed to involve a large spectator group to create far-reaching community awareness - "It Takes A Village."
Social-intervention becomes collaborative teamwork through gameplay.
Company Credits: Ladyfingers Co.
Company Credits: Innovators in Health
Individual Credits: Rajasee Ray
Individual Credits: Shubhangi Goel
Individual Credits: Tanvee Nabar
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