Communication Design
Graphic Design

The Legacy Project - 100 Pipers
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	The Legacy Project
Brand:	100 Pipers
Client:	Pernod Ricard India Pvt Ltd
Entrant Company:	Ogilvy India
Description:	India has a very rich art heritage. For centuries these folk art forms have been practiced and their legacy taken forward by the young. But today’s fast moving and ever-changing world has resulted in these art forms being forgotten and on the verge of extinction. 100 Pipers lived its philosophy of 'Be Remembered for Good' through a series of limited-edition packaging. With goodness as the theme, six artists from six different art forms created their artworks which were accompanied by a QR code that further educated viewers about the art forms. The Legacy Project became a platform for the dying arts of the country and a means to take these art forms to a million eyes. Wine stores across the country turned into art galleries and art reached the common people. Workshops were carried out at leading art colleges teaching students the intricate details of these art forms, all to carry forward this century-old legacy. The artworks also turned into merchandise. Over 700,000 canisters were sold with a reach of over 74 million and 773 million impressions. Sales went up by 20% and the website received 270,000 hits.
Company Credits:	Ogilvy India
Individual Credits:	Sukesh Nayak - Chief Creative Officer-India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer-India
Individual Credits:	Harshad Rajadyaksha - Chief Creative Officer-India
Individual Credits:	Ritu Sharda - Chief Creative Officer
Individual Credits:	Nitin Srivastava - Executive Creative Director
Individual Credits:	Nitin Srivastava - Designer
Individual Credits:	Reynold Nalin Anthony - Copywriter
Individual Credits:	Ojasvi Mohanty - Creative Director
Individual Credits:	Sajeev Manikoth Renjan - Creative Controller
Individual Credits:	Shashwat Shukla - Creative Controller
Individual Credits:	Harmeet Singh - Creative Controller
Individual Credits:	Sheehij Kaul - Creative Director
Individual Credits:	Ashwani Sinha - Sr. Vice President-Planning
Individual Credits:	Vikas Maurya - Executive Director , Vikas Maurya proprietorship
Individual Credits:	Aayush Tuladhar - Assistant Directo, Vikas Maurya proprietorship
Individual Credits:	Aryan Dhamecha - Editor, Vikas Maurya proprietorship
Individual Credits:	Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt.Ltd.
Individual Credits:	Ishwindar Singh - GM-Business Planning, Pernod Ricard India Pvt.Ltd.
Individual Credits:	Udaya Rao - AGM - Marketing, Pernod Ricard India Pvt.Ltd.
Individual Credits:	Anuja Gulati - Senior Brand -Manager, Pernod Ricard India Pvt.Ltd.