COMMUNICATION DESIGN - Branding & Identity (Campaign Branding & Identity)

Art For All, All For Arts - Serendipity Arts Foundation - Serendipity Arts Festival 2019 JPG
Art For All, All For Arts - Serendipity Arts Foundation - Serendipity Arts Festival 2019 PDF

Art For All, All For Arts
Brand: Serendipity Arts Festival 2019
Client: Serendipity Arts Foundation
Entrant: Codesign LLP

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Art For All, All For Arts - Serendipity Arts Festival 2019 - Serendipity Arts Foundation

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Entry Title: Art For All, All For Arts
Brand: Serendipity Arts Festival 2019
Client: Serendipity Arts Foundation
Entrant Company: Codesign LLP
Description: The Serendipity Arts Festival is one of the largest public, multi-disciplinary arts festivals in South Asia. In 2019, the festival spanned 7 days, 7 disciplines, 14 curators, and 100+ performances, exhibitions & workshops, across Panjim, Goa.
We designed the festival identity for the 2019 edition, to bring alive the festival's spirit of "Open to all" through a joyous, vibrant and effortlessly flexible design system. The simplicity of the system allowed for seamless translation across all festival touchpoints, including print, digital and spatial branding, before and during the length of the city-wide festival. The high-energy impact of the design system communicated its rich diversity of programming, while the playfulness ensured that in every instance it was engaging and fresh. While characteristic in its collective vibrancy, the design system allowed for easy and effective integration with written, visual and moving content.
Company Credits: Codesign
Individual Credits: Mohor Ray Dahiya
Individual Credits: Rajesh Dahiya
Individual Credits: Nikhil Ranganathan
Individual Credits: Vishnu M Nair
Individual Credits: Aayushi Katare
Individual Credits: Siddharth Kothiyal
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