I Will Wear Out Plastic

DESIGN FOR GOOD - Design For Good (Design For PSA & Non-Profits)

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Entry Title:	I Will Wear Out Plastic
Brand:	United Nations Environment Programme (UNEP) India
Client:	United Nations Environment Programme (UNEP) India
Entrant Company:	Ogilvy India
Description:	Can fashion save the world? We think it can. Single-use plastic bags are one of the Earth’s greatest enemies, but they are convenient and cheap. Ogilvy Mumbai teamed up with renowned fashion designer and influencer Masaba Gupta to create a line of dresses with detachable bags integrated into the designs. So whenever a bag was required, people were literally wearing the solution – allowing them to say no to plastic forever. DIY videos were released to help people copy the concepts at home, so as many people as possible could wear ‘bag clothes’ when they went out and #BeatPlasticPollution.
Company Credits:	Ogilvy India
Individual Credits:	Sukesh Nayak - Chief Creative Officer
Individual Credits:	Kainaz Karmakar - Chief Creative Officer
Individual Credits:	Harshad Rajadakshya - Chief Creative Officer
Individual Credits:	Neville Shah – Executive Creative Director
Individual Credits:	Minal Phatak – Group Creative Director
Individual Credits:	Yogesh Pradhan – Group Creative Director
Individual Credits:	Chirayu Palande – Associate Creative Director
Individual Credits:	Chirayu Palande – Associate Creative Director
Individual Credits:	Vaibhav Patil – Art Director