COMMUNICATION DESIGN - Design For Communication (Posters)

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Women's Day Poster
Brand: Ladies, Wine & Design
Client: Ladies, Wine & Design
Entrant: Novel

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Women's Day Poster - Ladies, Wine & Design - Ladies, Wine & Design

Baby Blue Elephant

Entry Title: Women's Day Poster
Brand: Ladies, Wine & Design
Client: Ladies, Wine & Design
Entrant Company: Novel
Description: BACKGROUND
Made for Ladies, Wine & Design’s International Women’s Day 2020 celebrations, this poster ruminates on women’s place in literature. Featuring a particularly heartbreaking quote by Virginia Woolf, it brings forth the fact that history is littered with women poets and writers who were unable to realise their potential because of the patriarchal setup of society.

ABOUT THE DESIGN
The brief was that an ‘equal to’ sign be incorporated somehow. Here, it was used as the woman’s body inside which a poet’s heart is ‘caught and tangled’. The typography was made staccato, and the colour palette was kept subdued.

ABOUT THE PRINT & PRODUCTION
The poster was screen-printed. The exact shade of blue paper stock (by Keaycolour) was sourced, on which the other specially-mixed inks were hand-pulled in multiple layers.
Company Credits: Novel
Individual Credits: Ananya Khaitan
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