Speciality / Special Edition Packaging Design
COMMUNICATION DESIGN - Packaging Design (Speciality / Special Edition Packaging Design)
The Steps Of Luxury - Chivas
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India
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|Entry Title:||The Steps Of Luxury|
|Client:||Pernod Ricard India Pvt Ltd|
|Entrant Company:||Ogilvy India|
|Description:||Chivas has a long history of creating Limited Edition Packs through artistic collaborations. These packs add to the buzz of the brand and strengthen the connection with its premium consumers. This time around, we collaborated with noted architect Ashiesh Shah. The brief was to create a design that was rooted in India, where its rich heritage enhanced the richness of Chivas as a blend.
An ode to the timeless Stepwells of India. A masterpiece of craftsmanship. An architectural marvel of rising and descending steps. We took an iconic architectural form that resonates with the brand’s DNA of being a blend of layers, notes, and textured richness. The architectural expression blends these layered complexities of Chivas with the multi-tiered levels of Stepwells. In essence: a grand amalgam of scale and opulence, richness and textures. An iconic architectural style with an iconic spirit. The Limited Edition Pack, like the brand, is a masterstroke of elegance and exclusivity.
The Steps of Luxury is truly a timeless tribute to craftsmanship.
The Stepwells came alive in 3-Dimensional form on the canister. The play of textures and layers through its steps, arches and etched recesses embossed in 5 layers, turned the pack into an experiential revelation. The tactile feel of the pack, with its concrete colour, brought alive every aspect of the spirit and the inspiration. It was like holding the Stepwells in your hands.
The Chivas Limited Edition Pack was launched at the Architectural Digest bespoke event.
At travel and retail stores, it dominated shelf space.
The pack design created a buzz amongst the creative fraternity and became the talk of the town.
REACH – 9 million. IMPRESSIONS – 81 million. CANISTERS sold – 100,000. SPIKE in sales – 10%.
|Company Credits:||Ogilvy India|
|Individual Credits:||Sukesh Nayak - Chief Creative Officer - India|
|Individual Credits:||Kainaz Karmakar - Chief Creative Officer - India|
|Individual Credits:||Harshad Rajadyaksha - Chief Creative Officer - India|
|Individual Credits:||Ritu Sharda - Chief Creative Officer|
|Individual Credits:||Nitin Srivastava - Executive Creative Director|
|Individual Credits:||Sangita Dev - Sr. Creative Director|
|Individual Credits:||Nitin Srivastava - Design Director|
|Individual Credits:||Nitin Srivastava - Designer|
|Individual Credits:||Nitin Srivastava - Art Director|
|Individual Credits:||Ojasvi Mohanty - Art Director|
|Individual Credits:||Sajeev Manikoth Renjan - Art Director|
|Individual Credits:||Sangita Dev - Writer|
|Individual Credits:||Vikas Maurya - Vikas Maurya Production|
|Individual Credits:||Aayush Tuladhar - Vikas Maurya Production|
|Individual Credits:||Aryan Dhamecha - Editor, Vikas Maurya proprietorship|
|Individual Credits:||Sanjeev Ranga Reddy - Controller- Studio Operations|
|Individual Credits:||Satyajit Basu - Head Production Services|
|Individual Credits:||Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt.Ltd.|
|Individual Credits:||Grish Patil – GM-Marketing, Pernod Ricard India Pvt.Ltd.|
|Individual Credits:||Pulkith Modi - Head Portfolio & Content, Pernod Ricard India Pvt.Ltd.|