Communication Design
Branding & Identity

Subko: Specialty Coffee Roasters
Brand: Subko
Client: Sub Ko Coffee Pvt Ltd
Entrant: Studio Bigfat

Blue Elephant

Entry Title:	Subko: Specialty Coffee Roasters
Brand:	Subko
Client:	Sub Ko Coffee Pvt Ltd
Entrant Company:	Studio Bigfat
Description:	Subko Specialty Coffee Roasters and Bakehouse is committed to help reimagine and reinvent an unlikely origin - the Indian subcontinent - as a legitimate contributor to the global specialty coffee and craft baking movements. 'Subko' is a play on words. 'Sabko' in the Hindustani linguistic register translates to 'for everyone' or 'for all'. We then decided to shift the spelling of 'Sabko' with a 'U' to represent pride in the Indian subcontinent as a region, bringing to life the portmanteau term 'Subko': from the subcontinent. Subko has embarked upon a design-first approach to building its brand identity. Rather than aiming to emulate artisan coffee or bread branding found in developed markets, and bringing it to Indian urbanites, it wishes to help contemporize the traditional by owning the identity and ethos of where it was born and challenging notions of what our indigenous design identity is. The result is a distinctly typography-focused visual identity, with its unique ‘tri-script’ logo always displayed in Devanagari, English and Urdu to reflect both the diversity of the Indian subcontinent and the three broadly representative cultural components of the region through language. Subko ultimately aims to play a small role in helping re-imagine what an aesthetic from the Indian subcontinent can mean - both in a local and global context- within the food & beverage industry and beyond.
Company Credits:	Studio Bigfat
Individual Credits:	Creative Direction & Graphic Design: Aniruddh Mehta
Individual Credits:	Brand Conceptualisation: Rahul Reddy
Individual Credits:	Brand Advisor: Karthik Natarajan
Individual Credits:	Graphic Design: Radhika Sawla
Individual Credits:	Illustrations: Anuranjini Singh