Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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The DIY Range - ezyCR8
Client: Asian Paints
Entrant: Landor & Fitch
Baby Blue Elephant
| Entry Title: | The DIY Range |
|---|---|
| Brand: | ezyCR8 |
| Client: | Asian Paints |
| Entrant Company: | Landor & Fitch |
| Description: | ezyCR8 (easy + create) is the first range of millennial-friendly D.I.Y. products designed for homemakers across India. With a variety of home improvement products available in the market which cater to needs like maintenance, protection & decor, Asian Paints developed an innovative concept of introducing these products in an easy to use aerosol format. Products like buckets & tubes could also be used in four easy steps, providing a convenient and hassle-free experience. Inspired by current consumer needs, our aim was to help signal a shift towards ease and experimentation. Keeping this mantra in mind, we developed a brand which conveys simplicity and convenience. It entices consumers to open their minds and gives them the confidence to be self-reliant. |
| Company Credits: | Landor & Fitch |
| Company Credits: | Locopopo |
| Individual Credits: | Mark Dcosta |
| Individual Credits: | Kurnal Rawat |
| Individual Credits: | Tejas Sawant |
| Individual Credits: | Suchit Kakar |
| Individual Credits: | Rhea Shah |
| Individual Credits: | Tazeen Shaikh |
| Individual Credits: | Minesh Chogale |
| Individual Credits: | Vrushali Somavanshi |
