Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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Reimagining Setu - Setu
Client: Setu
Entrant: Animal
Baby Blue Elephant
| Entry Title: | Reimagining Setu |
|---|---|
| Brand: | Setu |
| Client: | Setu |
| Entrant Company: | Animal |
| Description: | Setu is a supplement-nutrition brand that wanted to shed its ‘medicinal’ baggage and make the brand more approachable. So we doubled down on ‘transparent’ as a theme to make the brand seem less alienating and sterile like other medicinal products. We borrowed from engineering diagrams, blueprints, and schematics to highlight the ‘background workings’ of our products. This approach capitalised on the appearance of the products themselves, while aiding recognisability. The power of the entire identity came from its colour palette. Where benefits of each product were visualised as a soft perpetual gradient but inside schematics-inspired packaging. The versatility of the colours allowed us to give a unique ‘visual shorthand’ to every product. Different colours corresponded to different after-effects while adding lightness to an otherwise boring blueprint. For example: Blue Light Defence (an eye product) has a gradient that moves away from the titular colour, whereas Deep Sleep is a drowsy dark purple. |
| Company Credits: | Animal Advertising |
| Individual Credits: | Kunel Gaur - Creative Head |
| Individual Credits: | Sayantan Choudhury - Creative Head |
| Individual Credits: | Sharon Borgoyary - Account Director |
| Individual Credits: | Naveed Hussain - Art Director |
| Individual Credits: | Aditi Raj - Art Director |
| Individual Credits: | Prakhar Khandelwal - Copy |
| Individual Credits: | Rhea Kumar - Copy |
| Individual Credits: | Simran Kurani - Copy |
| Individual Credits: | Anish Das - Copy |
| Individual Credits: | Anubhuti Tyagi - Account Manager |
| Individual Credits: | Anindita Biswas - Account Manager |
