COMMUNICATION DESIGN - Branding & Identity (Campaign Branding & Identity)

Amazon Prime Day Funnies - Amazon Sellers Service Pvt Ltd - Amazon Prime India PNG
Amazon Prime Day Funnies - Amazon Sellers Service Pvt Ltd - Amazon Prime India MP4 1m:00s

Amazon Prime Day Funnies
Brand: Amazon Prime India
Client: Amazon Sellers Service Pvt Ltd
Entrant: Dynamite Design LLP

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Amazon Prime Day Funnies - Amazon Prime India - Amazon Sellers Service Pvt Ltd

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Entry Title: Amazon Prime Day Funnies
Brand: Amazon Prime India
Client: Amazon Sellers Service Pvt Ltd
Entrant Company: Dynamite Design LLP
Description: ‘Prime Day’ is Amazon’s flagship annual sale. As part of the Prime Day 2020 extravaganza, the team at Prime Video India was looking to launch a series of stand-up comedy shorts on their service. Our approach was to live in the Amazon Funnies brandspace, while integrating 'Prime Day' design elements from the mainline campaign into it. The design-focused approach allowed us to visualize the look of the campaign for the promos as well as across social media, while maintaining the brand equity for both Amazon Funnies & the Prime Day 2020 branding. Our motion design approach stayed rooted in the Amazon Funnies Brand Voice and allowed us to use quirky movements & elements in our visual-storytelling process. The typography animations were also kept simple - with a focus on using linear positional movements and colour switches to highlight keywords to command the viewer’s attention clearly towards the promo messaging.
Individual Credits: Chief Creative Director: Sheetal Sudhir
Individual Credits: Creative Director: Jeldon Craig
Individual Credits: Designer: Nikhil Sekar, Sheetal Sarse, Nikhil Thomas.
Individual Credits: Animation: Sherwyn Gonsalves, Nikhil Sekar, Tushar Varma, Nikhil Thomas
Individual Credits: Editors: Jeldon Craig, Nikhil Sekar, Sherwyn Gonsalves.
Individual Credits: Music & Sound Design: Nikhil Sekar
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