Amazon Prime Day Funnies

COMMUNICATION DESIGN - Branding & Identity (Campaign Branding & Identity)

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Entry Title:	Amazon Prime Day Funnies
Brand:	Amazon Prime India
Client:	Amazon Sellers Service Pvt Ltd
Entrant Company:	Dynamite Design LLP
Description:	‘Prime Day’ is Amazon’s flagship annual sale. As part of the Prime Day 2020 extravaganza, the team at Prime Video India was looking to launch a series of stand-up comedy shorts on their service. Our approach was to live in the Amazon Funnies brandspace, while integrating 'Prime Day' design elements from the mainline campaign into it. The design-focused approach allowed us to visualize the look of the campaign for the promos as well as across social media, while maintaining the brand equity for both Amazon Funnies & the Prime Day 2020 branding. Our motion design approach stayed rooted in the Amazon Funnies Brand Voice and allowed us to use quirky movements & elements in our visual-storytelling process. The typography animations were also kept simple - with a focus on using linear positional movements and colour switches to highlight keywords to command the viewer’s attention clearly towards the promo messaging.
Individual Credits:	Chief Creative Director: Sheetal Sudhir
Individual Credits:	Creative Director: Jeldon Craig
Individual Credits:	Designer: Nikhil Sekar, Sheetal Sarse, Nikhil Thomas.
Individual Credits:	Animation: Sherwyn Gonsalves, Nikhil Sekar, Tushar Varma, Nikhil Thomas
Individual Credits:	Editors: Jeldon Craig, Nikhil Sekar, Sherwyn Gonsalves.
Individual Credits:	Music & Sound Design: Nikhil Sekar