Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
Square Yards Identity - Square Yards
Client: Square Yards
Baby Blue Elephant
|Entry Title:||Square Yards Identity|
|Description:||The real estate market is fraught with troubles of all kinds: information, logistics, payment, formalities. Now normally, contending with these issues wouldn’t be a hassle, but the magnitude of effort and money both ensure that home-buyers—especially first-timers—struggle profusely.
But Square Yards sings a different song. Its end-to-end solutions and transparent approach to things are practically revolutionary in a category plagued with problems.
So we took a deliberated, deconstructed approach to the Square Yards identity. Remember the classic Dots and Boxes game?
Inspired by the game’s simplified ease and distinct design, we reimagined the entire process of home-ownership as the many enjoyable steps of a beloved game, one that anyone can play.
This device also lent itself beautifully to extensions, with a hero square always taking center stage.
|Company Credits:||Animal Advertising|
|Individual Credits:||Kunel Gaur - Creative Head|
|Individual Credits:||Sayantan Choudhury - Creative Head|
|Individual Credits:||Sharon Borgoyary - Account Director|
|Individual Credits:||Yash Prajapati - Art Director|
|Individual Credits:||Prakhar Khandelwal - Copy|
|Individual Credits:||Sheetal Raghav - Copy|
|Individual Credits:||Aniket Bhandari - Copy|
|Individual Credits:||Sukriti Dubey - Copy|
|Individual Credits:||Anindita Biswas - Account Manager|
|Individual Credits:||Pranay Patwardhan - Animation|
|Individual Credits:||Vishank Kumar - Animation|