Communication Design
Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
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Square Yards Identity - Square Yards
Client: Square Yards
Entrant: Animal
Baby Blue Elephant
| Entry Title: | Square Yards Identity |
|---|---|
| Brand: | Square Yards |
| Client: | Square Yards |
| Entrant Company: | Animal |
| Description: | The real estate market is fraught with troubles of all kinds: information, logistics, payment, formalities. Now normally, contending with these issues wouldn’t be a hassle, but the magnitude of effort and money both ensure that home-buyers—especially first-timers—struggle profusely. But Square Yards sings a different song. Its end-to-end solutions and transparent approach to things are practically revolutionary in a category plagued with problems. So we took a deliberated, deconstructed approach to the Square Yards identity. Remember the classic Dots and Boxes game? Inspired by the game’s simplified ease and distinct design, we reimagined the entire process of home-ownership as the many enjoyable steps of a beloved game, one that anyone can play. This device also lent itself beautifully to extensions, with a hero square always taking center stage. |
| Company Credits: | Animal Advertising |
| Individual Credits: | Kunel Gaur - Creative Head |
| Individual Credits: | Sayantan Choudhury - Creative Head |
| Individual Credits: | Sharon Borgoyary - Account Director |
| Individual Credits: | Yash Prajapati - Art Director |
| Individual Credits: | Prakhar Khandelwal - Copy |
| Individual Credits: | Sheetal Raghav - Copy |
| Individual Credits: | Aniket Bhandari - Copy |
| Individual Credits: | Sukriti Dubey - Copy |
| Individual Credits: | Anindita Biswas - Account Manager |
| Individual Credits: | Pranay Patwardhan - Animation |
| Individual Credits: | Vishank Kumar - Animation |
