COMMUNICATION DESIGN - Packaging Design (Speciality / Special Edition Packaging Design)

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Quiescence
Brand: Tea Culture Of The World
Client: Tea Culture Of The World
Entrant: Black Swan Life

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Quiescence - Tea Culture Of The World - Tea Culture Of The World

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Entry Title: Quiescence
Brand: Tea Culture Of The World
Client: Tea Culture Of The World
Entrant Company: Black Swan Life
Description: We had to create a gifting concept for Tea Culture Of The World - a premium herbal tea brand. Being a founder led brand, each tea is passionately curated, from memories, anecdotes, places, moments and is infused with a personal touch. That’s why it enjoys a very loyal audience. When it came to Gifting, Dr. Rupali (the Founder) wanted it to be about a transportive experience.

In the raucousness of the day, don’t we all pine for quiet interludes? Hermit-like me times that are proven to do wonders to reinvigorate the mind, body and soul. 
It’s called Quiescence. 
We called the gifting theme for Tea Culture Of The World also the same. Mindfully curated herbal teas and interesting accompaniments that have come together in four Exclusive Gift Boxes inspired by nature to induce a sense of calm within.
Company Credits: Black Swan Life
Individual Credits: Sukumar Menon - Creative Head
Individual Credits: Naisho Abraham - Design Head
Individual Credits: Rasika Banerjee - Strategy Head
Individual Credits: Prathyush Menon - Sr. Account Manager
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