COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

How Do You Put An Indian Gin Label On The World Map? - Peak Spirits - Jin Jiji JPG
How Do You Put An Indian Gin Label On The World Map? - Peak Spirits - Jin Jiji PDF

How Do You Put An Indian Gin Label On The World Map?
Brand: Jin Jiji
Client: Peak Spirits
Entrant: NH One Design Communications Pvt Ltd

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How Do You Put An Indian Gin Label On The World Map? - Jin Jiji - Peak Spirits

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Entry Title: How Do You Put An Indian Gin Label On The World Map?
Brand: Jin Jiji
Client: Peak Spirits
Entrant Company: NH One Design Communications Pvt Ltd
Description: Jin JiJi is a dry gin by High Road Spirits that was specially designed and crafted in India for international markets. One of our key challenges was to stay away from the stereotypes associated with the country but also position Jin Jiji as a premium Gin label from India. The brand had to communicate the authenticity of its Indian ingredients and bring alive the story of India in each cocktail.

The distillers wanted to create a spirit that would pack the richness and diversity of Indian botanicals in each sip. The heart and soul of our ‘India Dry Gin’ is wild Juniper, foraged from the Himalayas. In addition to Juniper, another fascinating and unexplored ingredient is also added to Jin Jiji – the fragrant Tulsi (Holy Basil), along with cashew nuts from Goa, chamomile flowers and other botanicals.

The design for the labels and its variants was inspired by the intricate motifs and flavourful botanicals found in this magical country. From the fragrant Tulsi leaf to the wildly aromatic chamomile flower, each botanical motif had a unique story to be told. The use of Devanagari script (used in the Hindi language) along with the Latin script in the logo unit further reinforced the blended roots of a global brand from India.
Company Credits: NH1 Design
Individual Credits: Arvind Narayan – Senior Designer
Individual Credits: Neha Tulsian – Creative Director
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