COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

Segredo Aldeia: Treasured Rum - Fullarton Distilleries - Segredo Aldeia JPG
Segredo Aldeia: Treasured Rum - Fullarton Distilleries - Segredo Aldeia PDF

Segredo Aldeia: Treasured Rum
Brand: Segredo Aldeia
Client: Fullarton Distilleries
Entrant: Studio Bigfat

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Segredo Aldeia: Treasured Rum - Segredo Aldeia - Fullarton Distilleries

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Entry Title: Segredo Aldeia: Treasured Rum
Brand: Segredo Aldeia
Client: Fullarton Distilleries
Entrant Company: Studio Bigfat
Description: Segredo Aldeia is Portuguese for ‘Secret Village’. The concept orbits around the joy of discovery and the unearthing of a hidden village that lies at the edge of the world. The visual direction adopts characteristics from the 17th century repurposed with a contemporary treatment.

The framework of the label design is based on an adaptation of the iconic Nova Totius Terrarum Orbis Geographica overlaid atop a vintage drawing. It illustrates a panorama of rough open seas and a shore filled with secrets (concealed but within reach, a few easter eggs if you’re eager enough to find them). Ornamental Portuguese tilework holds together the entire composition - brimming with just enough density and design elements for your eyes to wander across the bottle.

Segredo Aldeia comes in two variants - a Cafe Rum and a classic White rum.
Company Credits: Studio Bigfat
Individual Credits: Creative Direction & Graphic Design: Aniruddh Mehta
Individual Credits: Brand Conceptualisation: Aman Thadani
Individual Credits: Vintage Illustration: Pratap Chalke
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