Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
Segredo Aldeia: Treasured Rum - Segredo Aldeia
Client: Fullarton Distilleries
Entrant: Studio Bigfat
Baby Blue Elephant
|Entry Title:||Segredo Aldeia: Treasured Rum|
|Entrant Company:||Studio Bigfat|
|Description:||Segredo Aldeia is Portuguese for ‘Secret Village’. The concept orbits around the joy of discovery and the unearthing of a hidden village that lies at the edge of the world. The visual direction adopts characteristics from the 17th century repurposed with a contemporary treatment.
The framework of the label design is based on an adaptation of the iconic Nova Totius Terrarum Orbis Geographica overlaid atop a vintage drawing. It illustrates a panorama of rough open seas and a shore filled with secrets (concealed but within reach, a few easter eggs if you’re eager enough to find them). Ornamental Portuguese tilework holds together the entire composition - brimming with just enough density and design elements for your eyes to wander across the bottle.
Segredo Aldeia comes in two variants - a Cafe Rum and a classic White rum.
|Company Credits:||Studio Bigfat|
|Individual Credits:||Creative Direction & Graphic Design: Aniruddh Mehta|
|Individual Credits:||Brand Conceptualisation: Aman Thadani|
|Individual Credits:||Vintage Illustration: Pratap Chalke|