Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
Bridging Native Sense and Urban Sensibility - Go Native
Client: Go Native LLP
Entrant: Design Brew
Baby Blue Elephant
|Entry Title:||Bridging Native Sense and Urban Sensibility|
|Client:||Go Native LLP|
|Entrant Company:||Design Brew|
|Description:||Mixing the handmade and digital, the indigenous and contemporary for Go Native, an organic lifestyle brand that offers gentler alternatives for every need.
Can we go closer to our roots, while still stepping into the future? Can we revel in the regional, without othering someone in the process? These were ideas we explored in concept and form as a deep dive into the soul of the brand. An open, forward-thinking, inspiring space to engage with sustainability in a way that feels more familiar than daunting.
A homegrown venture born in Karnataka, Go Native is led and run by women (constituting 80% of their workforce). This anchored not just how the brand looks and feels, but how it thinks and moves. Expanding to multiple locations since the rebrand has been a great stress-test for the new identity system, validating how well it can support an organic and innovative growth plan.
|Company Credits:||Design Brew|
|Individual Credits:||Aparna Ranjan - Design/Strategy|
|Individual Credits:||Pooja Agarwala - Copywriting|
|Individual Credits:||Sagarika Bhatia - Illustration|
|Individual Credits:||Shalini Siva Prasad - Photography|