Communication Design
Design For Communication
Applied Print Graphics
COMMUNICATION DESIGN - Design For Communication (Applied Print Graphics)
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MP4
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BudXStreet - Budweiser
Client: Budweiser
Entrant: Animal
Blue Elephant
| Entry Title: | BudXStreet |
|---|---|
| Brand: | Budweiser |
| Client: | Budweiser |
| Entrant Company: | Animal |
| Description: | Budweiser is a brand for the youth which is always the first to indulge in a cultural exchange with its consumers. So launching an apparel segment for its consumers was a natural step for Bud. Hence this project – BUDXSTREET. The objective behind this collection was to connect with the burgeoning street community of India. When you think about it, although street names may differ, street culture has almost become a global phenomenon. Of course, with every street imbibing and learning from each other. So the challenge was to take the sensibilities of global street culture and marry that with inherent local elements like motifs. The collection was broken down into several sets. For some, we borrowed elements from some really iconic packaging that we see around us, and then, de-constructing them to produce fresh compositions. We also used custom typography. In some cases, we re-interpreted some classic graphic elements that are vintage in nature. Each piece in the range features either large graphic prints or subtle all-over patterns. We wanted a collection that would not look out of place, be it the streets of New York or New Delhi. And hence, we ended with a collection that has a chill, laid-back, yet confident vibe. |
| Company Credits: | Animal Advertising |
| Individual Credits: | Kunel Gaur - Creative Head |
| Individual Credits: | Sayantan Choudhury - Creative Head |
| Individual Credits: | Sharon Borgoyary - Account Director |
| Individual Credits: | Yash Prajapati - Art Director |
| Individual Credits: | Baptiste David - Art Director |
| Individual Credits: | Samya Ghosh - Art Director |
| Individual Credits: | Prakhar Khandelwal - Copy |
| Individual Credits: | Sheetal Raghav - Copy |
| Individual Credits: | Aniket Bhandari - Copy |
| Individual Credits: | Vishank Kumar - Animation |
| Individual Credits: | Malvika Dwivedi - Animation |
| Individual Credits: | Shruti Agarwal - Account Manager |
| Individual Credits: | Vipul Sachdev - 3D artist |
