Communication Design
Design For Communication

Amazon Funnies - Amazon Prime India
Client: Amazon Sellers Service Pvt Ltd
Entrant: Dynamite Design LLP

Baby Blue Elephant

Entry Title:	Amazon Funnies
Brand:	Amazon Prime India
Client:	Amazon Sellers Service Pvt Ltd
Entrant Company:	Dynamite Design LLP
Description:	Amazon Prime Video is one of India's largest content streaming platforms. As part of their marketing objective, Prime Video India were looking to unite all their comedy content & stand-up specials under one banner. That's why 'Amazon Funnies' a new digital property was designed and branded to capture a "Think it, Say it" attitude of a modern day stand-up comic. A typography-driven visual language breathes life into the Amazon Funnies brandscape and helps tell their story through a series of simple graphical idents. Each ident in the series used typography and motion design to riff on a popular comedy trope, from slapstick to old time stage comedy theatre to modern day memes and everything comedy in between.
Individual Credits:	Chief Creative Director: Sheetal Sudhir
Individual Credits:	Creative Director: Jeldon Craig
Individual Credits:	Designer: Nikhil Sekar
Individual Credits:	Motion Designers: Sherwyn Gonsalves, Nikhil Sekar
Individual Credits:	Editors: Jeldon Craig, Nikhil Sekar, Sherwyn Gonsalves.
Individual Credits:	Writer: Nikhil Sekar
Individual Credits:	Sound: Sherwyn Gonsalves & Nikhil Sekar