Communication Design
Branding & Identity

Amazon Funnies - Amazon Prime India
Client: Amazon Sellers Service Pvt Ltd
Entrant: Dynamite Design LLP

Blue Elephant

Entry Title:	Amazon Funnies
Brand:	Amazon Prime India
Client:	Amazon Sellers Service Pvt Ltd
Entrant Company:	Dynamite Design LLP
Description:	Prime Video is one of India's largest content streaming platforms. As part of their objective, Prime Video India was looking to unite all its comedy content & stand-up specials under one banner. That's why 'Amazon Funnies' a new digital property was created to capture a "Think it, Say it" attitude of a modern day stand-up comic. A typography-driven visual language breathed life into the Amazon Funnies brandscape. To find a unique brand voice, Amazon Funnies was abbreviated to its initialism 'AF', which doubled as a representation of "As F*ck", an all-encompassing brand phrase. Funny AF, Lit AF, Crazy AF, Stupid AF - "AF" became a recurring element to capture the sheer audacity, wit and charm of comedy as a genre. Using the forms of the typeface we created several secondary design extenstions, including a set of expressive emojis and witty wallpapers.
Individual Credits:	Chief Creative Director: Sheetal Sudhir
Individual Credits:	Creative Director: Jeldon Craig
Individual Credits:	Designer: Nikhil Sekar
Individual Credits:	Motion Designers: Sherwyn Gonsalves, Nikhil Sekar
Individual Credits:	Editors: Jeldon Craig, Nikhil Sekar, Sherwyn Gonsalves.
Individual Credits:	Writer: Nikhil Sekar
Individual Credits:	Sound: Sherwyn Gonsalves & Nikhil Sekar