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Pride & Prejudice
Brand: YAAP Digital
Client: YAAP Digital
Entrant: YAAP Digital

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Pride & Prejudice - YAAP Digital - YAAP Digital

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Entry Title: Pride & Prejudice
Brand: YAAP Digital
Client: YAAP Digital
Entrant Company: YAAP Digital
Description: In India, a large section of the society is conservative and has beliefs rooted in traditional values. These values are not inclusive of sexual orientations and genders. While the annulment of Article 377 in 2018 has decriminalised homosexuality, the society at large still thinks it is taboo.

To change this mindset, we featured a set of stories, labelled Pride & Prejudice, which featured stories of people from the LGBTQ+ community - bite-sized biographies that also doubled up as PSAs for our audiences today, changing their attitude and helping them lean towards acceptance for the community.
Individual Credits: Sushmita Arora
Individual Credits: Akriti Baijal
Individual Credits: Nikhil Chugh
Individual Credits: Manoj Pandey
Individual Credits: Manan Kapoor
Individual Credits: Karen D'Souza
Individual Credits: Suraj Nedungadi
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