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COMMUNICATION DESIGN - Photography For Design (Advertising)
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Family Heirloom - Society Tea
Client: Amar Tea Pvt Ltd
Entrant: Black Swan Life
Blue Elephant
| Entry Title: | Family Heirloom |
|---|---|
| Brand: | Society Tea |
| Client: | Amar Tea Pvt Ltd |
| Entrant Company: | Black Swan Life |
| Description: | The brief was to launch pickles & chutneys under the banner of House Of Society (makers of Society Tea). The task was to devise a campaign that does justice to the carefully sought out ingredients and thoughtfully crafted authentic taste. The idea was to take people back on a trip down memory lane to rekindle the forgotten tastes of home made pickles and chutneys the way they used to be made by our great grand mothers and grand mothers in their kitchens. And how that special home-recipe was something of an heirloom that was passed down from one generation to the next. To bring this idea alive we went back to the photography style of the late 1800s and early 1900s. As if someone captured the kitchens of India during that time. |
| Company Credits: | Black Swan Life |
| Individual Credits: | Sukumar Menon - Creative Head |
| Individual Credits: | Naisho Abraham - Design Head |
| Individual Credits: | Ameya Soman - Sr. Design Director |
| Individual Credits: | Rasika Banerjee - Strategy Head |
| Individual Credits: | Prathyush Menon - Sr. Account Manager |
| Individual Credits: | Martin Prihoda - Photographer |
| Individual Credits: | Amarendra Singh - Producer |
