COMMUNICATION DESIGN - Illustration For Design (Advertising)

Total Masala - Amar Tea Pvt Ltd - Society Tea JPG
Total Masala - Amar Tea Pvt Ltd - Society Tea PDF

Total Masala - Society Tea
Client: Amar Tea Pvt Ltd
Entrant: Black Swan Life

Total Masala - Society Tea - Amar Tea Pvt Ltd

Baby Blue Elephant

Entry Title: Total Masala
Brand: Society Tea
Client: Amar Tea Pvt Ltd
Entrant Company: Black Swan Life
Description: Society Masala Tea is widely liked across Maharashtra and is one of Society Tea’s top selling teas. The task of this campaign was to keep that likeness going.
We know that we Indians love to have a little bit of masala in everything. Not just literally, but figuratively too - movies, cricket, politics you name it.
That’s why we coined the messaging - Masala Nahi Toh Mazza Nahi. And what better way than an explicitly surreal illustrative art form to showcase the cacophony of everyday.
This co-existence of different ingredients is what makes the cup of life flavourful.
English Translation: No Masala No Fun
Company Credits: Black Swan Life
Individual Credits: Sukumar Menon - Creative Head
Individual Credits: Ameya Soman - Sr. Design Director
Individual Credits: Pawan Rajurkar - Illustrator
Individual Credits: Rasika Banerjee - Strategy Head
Individual Credits: Naisho Abraham - Design Head
Individual Credits: Prathyush Menon - Sr. Account Manager
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