Illustration For Design
COMMUNICATION DESIGN - Illustration For Design (Advertising)
Total Masala - Society Tea
Client: Amar Tea Pvt Ltd
Entrant: Black Swan Life
Baby Blue Elephant
|Entry Title:||Total Masala|
|Client:||Amar Tea Pvt Ltd|
|Entrant Company:||Black Swan Life|
|Description:||Society Masala Tea is widely liked across Maharashtra and is one of Society Tea’s top selling teas. The task of this campaign was to keep that likeness going.
We know that we Indians love to have a little bit of masala in everything. Not just literally, but figuratively too - movies, cricket, politics you name it.
That’s why we coined the messaging - Masala Nahi Toh Mazza Nahi. And what better way than an explicitly surreal illustrative art form to showcase the cacophony of everyday.
This co-existence of different ingredients is what makes the cup of life flavourful.
|English Translation:||No Masala No Fun|
|Company Credits:||Black Swan Life|
|Individual Credits:||Sukumar Menon - Creative Head|
|Individual Credits:||Ameya Soman - Sr. Design Director|
|Individual Credits:||Pawan Rajurkar - Illustrator|
|Individual Credits:||Rasika Banerjee - Strategy Head|
|Individual Credits:||Naisho Abraham - Design Head|
|Individual Credits:||Prathyush Menon - Sr. Account Manager|