COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

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Packaging Design For Taru Naturals
Brand: Taru Naturals
Client: Taru Naturals
Entrant: Roy Studio

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Packaging Design For Taru Naturals - Taru Naturals - Taru Naturals

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Entry Title: Packaging Design For Taru Naturals
Brand: Taru Naturals
Client: Taru Naturals
Entrant Company: Roy Studio
Description: Taru Naturals is a grassroots movement of 10,000 tribal & small-scale farmers across India. The new packaging identity reflects the ethos of the brand and the impact that it has had in the farming communities.

Our focus was the community and being able to communicate with the consumers that the produce that reaches them is deeply interlinked with its people and place as well. The packaging was designed to showcase the art & visual language of the community that grows the produce.

A large part of the project was executed during the pandemic & lockdown in India and this raised challenges in on-ground coordination. We worked closely through Tribes India, Gondwana Art Project and Creative Dignity to coordinate with individual artists over WhatsApp.

The approach was to steer away from the standard norms of food packaging and ask the artisans to illustrate various aspects of their community. From initial sketches to the final artworks- it was a pleasure working with these talented artisans and seeing their perspective and ways of looking.

Each packaging design also clearly credits the individual artisan and the art cluster as well - becoming another platform for the artisans to connect with potential buyers.
Company Credits: Tribes India
Company Credits: Gondwana Art Project
Company Credits: Creative Dignity
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