Design For Good
Design For Brands
DESIGN FOR GOOD (Design For Brands)
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designed to — move with meaning
Brand: TATA.ev
Client: Tata Motors
Entrant: Landor
The First List
| Entry Title: | designed to — move with meaning |
|---|---|
| Brand: | TATA.ev |
| Client: | Tata Motors |
| Entrant Company: | Landor |
| Description: | TATA.ev, India's first EV-exclusive brand, champions sustainability, community, and technological innovation. Rooted in the brand idea “Move with Meaning,” every aspect of the brand and its stores reflects a deep commitment to these pillars. From the eco-conscious identity and visual system to the sustainable retail practices, TATA.ev emphasizes responsible design and operations. The store design embraces “Design with Meaning,” using materials that highlight recycling and sustainability, including unfired clay, composite plastic panels, and locally sourced furniture, foliage, and fabrics. These choices reinforce the brands dedication to sustainable practices at every level. Community is central to the TATA.ev experience, with the store serving as a hub for the EV community. Accessibility is a key focus, even welcoming furry friends, and the space is designed to bring people together over a shared vision for a cleaner, greener future. A curated calendar of events, including activities, workshops, and talks, encourages visitors to learn about and adopt sustainable practices. Through thoughtful design, sustainable materials, and a focus on community engagement, TATA.ev creates a space that inspires customers to move forward in their journey towards a more sustainable lifestyle. |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Kurnal Rawat, Executive Creative Director |
| Individual Credits: | Apolline Picot, Executive Creative Director |
| Individual Credits: | Vishal Patankar, Executive Director Client Services |
| Individual Credits: | Priyanka Mariwala, Senior Client Manager |
| Individual Credits: | Tazeen Shaikh, Design Director |
| Individual Credits: | Shreya Chhabria, Senior Designer |
| Individual Credits: | Mriga Kothare, Creative Director |
| Individual Credits: | Roshni Ramesh, Senior Designer | Khushali Ghatalia, Design Director |
| Individual Credits: | Zaina Khan, Designer | Abaasaheb Shewale, Visualiser |
| Individual Credits: | Rajbhushan Sawant, Architecture Director |
| Individual Credits: | Amit Panchal, Project Director |
| Individual Credits: | Priyanka Tawade, Senior Technical Designer |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Sachin Darge, Senior Production Manager | Aarti Parab, Artworker | Abhishek Kadam, Artworker |
| Individual Credits: | Dhruvil Shah, Designer | Ayushi Jain, Designer | Rutu Khirani, Senior Designer |
| Individual Credits: | Motion & Film: R Square, Uncommonsense Films, Improper Studios, Dynamite Studios |
| Individual Credits: | Sound: Kalmi (Sonicle Audio Labs) |
| Individual Credits: | Illustrations: Locopopo Studios |
| Individual Credits: | PMC Consultant: Design Ahead |
