COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Startup Companies)

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Pijja
Brand: Pijja
Client: Pijja
Entrant: Wife

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Pijja - Pijja - Pijja

The First List

Entry Title: Pijja
Brand: Pijja
Client: Pijja
Entrant Company: Wife
Yes: Brand book & Pijja Merch, including a T-shirt, a tote bag, a cap, Pizza (perishable) in a Pijja box and a carry bag (paper)
Description: In the heart of Bangalore, where the city's energy pulsates, a pizza place called Pijja emerged as a culinary beacon. More than just a pizza place, Pijja is a brand that embodies the city's spirit, a bold statement of individuality and creativity.
Pijja aimed to create an instantly recognizable brand identity which would represent the brand's commitment to fostering conversations, celebrating culture, and encouraging people to step outside the ordinary. We conceptualized a logo and brand identity that reflects the brand's belief in the power of connection and community and, most importantly, the shared love of pizza.
The brand identity we crafted for Pijja is a reminder that great ideas often emerge from open conversations and shared experiences. Pijja's playful and memorable logo, with a bold colour scheme, nods to the city's vibrant energy and youthful spirit. It's a symbol of innovation, creativity, and a refusal to conform to the status quo, a visual representation of Pijja's values and commitment to delivering a unique and unforgettable dining experience.
Company Credits: Wife
Individual Credits: Ankur Chaturvedi- Co-Founder
Individual Credits: Neha Mewawalla- Co-Founder & CCO
Individual Credits: Abhimanyu Jadhav- Art Director
Individual Credits: Sharon Alle- Content Director
Individual Credits: Soundarya Kakar- Business Director, North
Individual Credits: Akshat Patil- Design Lead
Individual Credits: Zameer Vikamsey- Growth & Strategy Lead
Individual Credits: Edwin Thachil- Associate Lead, Post Production
Individual Credits: Vishwatej Patil- Senior Creative Designer
Individual Credits: Krisha Gandhi- Senior Creative Designer
Individual Credits: Vishal Xaxa- Senior Motion Graphic Designer
Individual Credits: Anis Ahmed- Senior Motion Graphic Designer
Individual Credits: Preha Panchal- Senior Content Strategist
Individual Credits: Yash Bhujbal- Associate Creative Designer
Individual Credits: Prachi Sharma- Associate Content Strategist
Individual Credits: Kinjal Kher - Design Intern
Individual Credits: Hatim Godiwala- Senior Brand Strategist
Individual Credits: Vrichi Shah- Senior Brand Strategist
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