Communication Design
Writing For Design
Packaging
COMMUNICATION DESIGN - Writing For Design (Packaging)
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Baby wellness by the luxury of nature
Brand: Maate
Client: Fifth Sense Naturals Private Limited
Entrant: Studio Borderless LLP
The First List
| Entry Title: | Baby wellness by the luxury of nature |
|---|---|
| Brand: | Maate |
| Client: | Fifth Sense Naturals Private Limited |
| Entrant Company: | Studio Borderless LLP |
| Confirm: | Packaging design (Cartons) for select products |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | The name Maaté comes from the Sanskrit word for mother. Maate aims to stay true to motherhood by uniquely positioning itself as a mother personified, seeking the best for her child—a holistic offering that draws from diverse backgrounds and sciences and is backed by best practices. A holistic approach at the intersection of science, nature, efficacy, empathy and care requires a multi-layered advocacy and the brand does not shy from a long-form narrative which treads finely between the factual and the expressive, science and the human. The product narrative is system-designed and built for flexibility. It builds on the promise of 'luxury of nature' with variating hero ingredients and benefits. Each product writeup ends with a vision realised - whether from nature, of people, a past experience or a vivid illustration of thought! The brand narrative is a comprehensive summary of Maate's offerings, methodology, values, ethics and an all-heart sign off that reads - 'Our soul is Nature, our mind is a mother’s and our heart is a child’s. We are Maate.' |
| Company Credits: | Studio Borderless |
| Individual Credits: | Suresh Raina (Co Founder) |
| Individual Credits: | Priyanka Raina (Co Founder) |
| Individual Credits: | Abhishek Kumar (Co-founder) |
| Individual Credits: | Vivek Kumar Chaudhary (Co-founder) |
