Communication Design
Design For Communication
Integrated Graphics > Integrated Graphics
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics > Integrated Graphics)
PNG
MP4
1m:30s
Good vibes only
Brand: Caresmith
Client: Doc Brown Industries LLP
Entrant: Junglegym
The First List
| Entry Title: | Good vibes only |
|---|---|
| Brand: | Caresmith |
| Client: | Doc Brown Industries LLP |
| Entrant Company: | Junglegym |
| Confirm: | Product Packaging User manual |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | Caresmith is a personal care brand driven by a mission to augment and elevate everyday health routines in the areas of oral care, relaxation, recovery, and personal grooming. Caresmith releases new products into the market at a breakneck pace of almost 1 to 2 products per month. This brought up challenges in the packaging department where-in their in-house designers had to work on new packaging ideas from scratch each time. One of our goals was to solve this via a robust branding and packaging guideline that helped the team navigate decision making and reduce TTM (time to market) for the products. Our approach was to find the common thread that connected all these daily care appliances. "Good Vibes Only" was the theme that soon became the north star for the brand. Percussion massagers, body hair trimmers all have vibration in common. We brought this through in the from of customized 3d Icons for each product category. This gave the brand a vast library of forms to use in their creatives as well as a colour system that accomodated various product colours. |
| Individual Credits: | Creative Direction: Nikhil More |
| Individual Credits: | Design Lead: Harsh Ignatius |
| Individual Credits: | Design: Jayanth Nune |
| Individual Credits: | Project Manager: Krishna Vasisht |
