Communication Design
Packaging Design

Packaging Vahdam Spices for a Global Market
Brand: Vahdam India
Client: Bala Sarda
Entrant: Mother Tongue Design

The First List

Entry Title:	Packaging Vahdam Spices for a Global Market
Brand:	Vahdam India
Client:	Bala Sarda
Entrant Company:	Mother Tongue Design
Confirm:	24 Spice tins in the Spice Advent Calendar
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Description:	Vahdam India sought to extend its transformative influence from the Indian tea industry to the international spice market with its new venture. The goal for this new vertical is not just to enter but to carve a distinctive presence, establishing a unique market identity on a global scale. The challenge was to launch an Indian origin spice brand in the American mass market and stand out amongst giants like McCormick; winning the trust of the US consumer, especially in an under penetrated category like spices, echoing the Indian ethos and wisdom. We created a packaging system that relays the journey of Vahdam spices from soil-to-soul. We used the Kolam (rangoli), a globally recognized Indian art form known for its precision and geometric beauty as inspiration. It symbolises the fresh, organic and homegrown nature of our product, creating a design language that is recognizable, innovative and scalable. This created a visually distinctive cultural imprint on foreign supermarket shelves. Endorsed by Michelin star chef Vikas Khanna and featured on Good Morning America, the product had a 33% above average take-off across online channels and has now made a big headway in 2000 Walmart stores across the U.S.
Individual Credits:	Shruti Singhi - Creative Designer, Founder
Individual Credits:	Merlyn Toppo - Senior Lead Designer, Illustrator
Individual Credits:	Radhika Mantri - Senior Designer, Illustrator
Individual Credits:	Rhea Chowdhury - Assistant Designer
Individual Credits:	Heta - Video Animator
Individual Credits:	Vishal Hazarika - Video Animator