Communication Design
Packaging Design

Maate : True to Motherhood
Brand: Maate
Client: Fifth Sense Naturals Private Limited
Entrant: Studio Borderless LLP

The First List

Entry Title:	Maate : True to Motherhood
Brand:	Maate
Client:	Fifth Sense Naturals Private Limited
Entrant Company:	Studio Borderless LLP
Confirm:	Packaging design (cartons) for select products
Physical media is required for your entry please confirm you will be sending.:	97149
Description:	Maate is a premium Indian baby care brand with offerings in natural skincare and wellness products that are inspired by ancient wisdom and indigenous rituals combined with a scientific approach that ensures efficacy. The ethos of the brand is closely related to how mothers bring up their babies by nourishing, protecting, cleansing and comforting which also form the core categories for its various offerings. The refreshed packaging design system brings forth the rich narrative which addresses the parent’s areas of concern while unlocking the science behind the formulation. Lead by facts and helpful information, it is not devoid of emotion. The ingredient story comes to life with contextual flora and fauna providing differentiation and scalability for a broad portfolio of products. The playful visuals encourage the adults to connect with their inner child without being childish. The information architecture ensures balance between the product & brand advocacy. The information is tiered for different types of mother personas - from the indulgent to the conscious & the playful to the wise mother. The brand's premium positioning is depicted by 'the luxury of nature' owing to the richness of the ingredients/formulation and in the experience of brand's touch-points.
Company Credits:	Studio Borderless
Individual Credits:	Suresh Raina (Co Founder)
Individual Credits:	Priyanka Raina (Co Founder)
Individual Credits:	Abhishek Kumar (Co-founder)
Individual Credits:	Vivek Kumar Chaudhary (Co-founder)