Communication Design
Branding & Identity
Campaign Branding & Identity > Campaign Branding & Identity
COMMUNICATION DESIGN - Branding & Identity (Campaign Branding & Identity > Campaign Branding & Identity)
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NMACC Launch Campaign
Brand: Nita Mukesh Ambani Centre
Client: Reliance Industries Limited
Entrant: Brave
The First List
| Entry Title: | NMACC Launch Campaign |
|---|---|
| Brand: | Nita Mukesh Ambani Centre |
| Client: | Reliance Industries Limited |
| Entrant Company: | Brave |
| Description: | India's newest cultural landmark, the Nita Mukesh Ambani Cultural Centre, is a first-of-its-kind space that showcases India's rich heritage in all its glory. Imagined to be an inclusive and iconic platform for artists and audiences alike, NMACC stages performing arts, costume art and visual arts. We launched an integrated campaign that ran across media from all-India full page print ads, to an extensive outdoor campaign, a film and a multi-platform digital campaign. The NMACC aims to democratise art and keep culture at the centre of each and everything they do. This became the singular plank from where the campaign idea emerged - Culture at the Centre. The integrated campaign brought alive the grand architecture, the modern and incredible stage, its passionate performers and artists from across the world - all held together with design synergy. |
| Company Credits: | Creative Agency: Brave |
| Individual Credits: | Founder and Creative Director: Goral Ajmera |
| Individual Credits: | Editor: Krishna Shukla |
