Communication Design
Graphic Design
Packaging
COMMUNICATION DESIGN - Graphic Design (Packaging)
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Manam Chocolate
Brand: Manam Chocolate
Client: Manam Chocolate
Entrant: Anomaly Brands
The First List
| Entry Title: | Manam Chocolate |
|---|---|
| Brand: | Manam Chocolate |
| Client: | Manam Chocolate |
| Entrant Company: | Anomaly Brands |
| Confirm: | Product, packaging and other print collaterals |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | Packaging Identity System - Logo. A flexible, extendable logo system across individual products, gift boxes and identity marker across front of packs. Vernacular variants of the logo are used selectively to emphasise the Origin Stories on packaging. Packaging Identity System - Typography. Choice of typography system was primarily to attribute Manam’s Indian Origin and best suited for a robust and well defined Packaging Information Systems. Packaging Identity System - Illustration. A set of landscapes by Illustrator artist, Ms. Namrata Kumar capture the eternal splendour of cacao farms of West Godavari District of Andhra Pradesh, the craft of cacao farmers and fermenters; that form the soul of Manam Chocolate packaging visual identity. Stories from the Origin, art posters, and fridge magnets inside packaging as collectables of a unique Indian Craft Chocolate experience. Packaging as Product Library. Nomenclature, Information, and Design Architecture System needed to be created across 30+ Indian couvertures, 300+ unique chocolate experiences across 42+ categories. To ‘Explore’ + ‘Indulge’ + Snack + Share / Gift. ‘Impress”. Packaging Information Systems. We drew inspiration from coding systems from 19th-century agricultural produce bags to create a functional alphanumeric coding unit on the pack fronts of products |
| Company Credits: | Creative Direction_Pigeon & Co |
| Individual Credits: | Brand Director_Rahul Chawda . Roby G Mathew |
| Individual Credits: | Design Director_Nupur Panemanglor |
| Individual Credits: | Brand Manager_Swetha Sundar |
| Individual Credits: | Junior Brand Manager_Arya Dilip |
| Individual Credits: | Senior Brand Designer_Tushar Pant |
| Individual Credits: | Junior Brand Designer_Yukta Krishnan |
| Individual Credits: | Brand Design Intern_Arpita Chugh. Akshat Digavadekar |
| Individual Credits: | Illustrator_Namrata Kumar |
