COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)

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Manam Chocolate
Brand: Manam Chocolate
Client: Manam Chocolate
Entrant: Anomaly Brands

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Manam Chocolate - Manam Chocolate - Manam Chocolate

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Entry Title: Manam Chocolate
Brand: Manam Chocolate
Client: Manam Chocolate
Entrant Company: Anomaly Brands
Confirm: Product, packaging and other print collaterals
Physical media is required for your entry please confirm you will be sending.: 97149
Description: MANAM, meaning We _ Us in Telugu, is a collective of Farmers, Fermenters, Chocolate Makers, Chocolatiers and Storytellers bringing Indian Craft Chocolate experiences like never before.

Navigating through the complexities of a packaging system spanning across categories / sub categories, flavour and size variants. And, across various consumer need states - To ‘Explore’ + ‘Indulge’ + Snack + Share / Gift.

Packaging as Product Library.
30+ Indian couvertures, 300+ unique chocolate experiences across 42+ categories.
An ever-growing range of Signature ‘Chocolate Makers & Chocolatiers from India’ Collections and Series.

Packaging as Process / Product Experience Triggers.
Enhancing consumers product experience with a detailed journey of chocolate from a fruit to end product, inside-of-pack insights on chocolate rich in flavour, complexity and nuance. End to End Traceability that lives upto a true Craft Chocolate promise.
Packaging as Brand Stories.
Supporting a bold, distinctive logo, typography and colour system; a set of landscapes by Illustrator artist, Ms. Namrata Kumar capturing the eternal splendour of cacao farms of West Godavari District of Andhra Pradesh, the craft of cacao farmers and fermenters; form the soul of Manam Chocolate packaging visual identity.

Stories from the Origin, art posters, and fridge magnets inside packaging as collectables; downloadable wallpapers.

Packaging as Function.
Individual Credits: Brand Director_Rahul Chawda . Roby G Mathew
Individual Credits: Design Director_Nupur Panemanglor
Individual Credits: Brand Manager_Swetha Sundar
Individual Credits: Junior Brand Manager_Arya Dilip
Individual Credits: Senior Brand Designer_Tushar Pant
Individual Credits: Junior Brand Designer_Yukta Krishnan
Individual Credits: Brand Design Intern_Arpita Chugh. Akshat Digavadekar
Individual Credits: Illustrator_Namrata Kumar
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