Product
Vehicles

Ather 450 Apex
Brand: Ather Energy
Client: Ather Energy
Entrant: Ather Energy Pvt Ltd

The First List

Entry Title:	Ather 450 Apex
Brand:	Ather Energy
Client:	Ather Energy
Entrant Company:	Ather Energy Pvt Ltd
Description:	Origin Story: When we started working on the Ather Apex - the flagship performance scooter, we knew that typical colour choices on performance vehicles are quite cliched, coming from the IC-engined world. We looked at creating a new, bolder colourway that represents electric performance, and also sets the 450 Apex apart from the rest of the 450 lineup. This journey led us to a special extra-matte Indium Blue as the starting point. A shade of blue which was invented as recent as 2000. The 450 series of vehicles already gets a standard set of accented parts like the Exposed Frame, the Rear Suspension Spring, the Brand-Tag etc. For the Apex, we chose a bright Orange, that had to be used boldly on all accented areas. And most importantly, we wanted to paint the entire Rear Frame in a new colour. Transparent Tail Side Panel: A first. We took the opportunity to showcase the inside of the scooter that makes it special and gives it its performance. Using a tinted transparent tail panel which had a brightly painted contrasting frame inside was a new way for us to showcase the underlying core attribute - the performance of the vehicle.
Individual Credits:	Maria Idicula Kurian | CMF Designer
Individual Credits:	Shantanu Jog | Form Studio Lead
Individual Credits:	Bikash Jyoti Biswas | Head of Design
Individual Credits:	Tamilanbu Murthi | Design Manager