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Foodesign
Brand: Foodesign
Client: Foodesign
Entrant: Company of Design

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Foodesign - Foodesign - Foodesign

Baby Blue Elephant

Entry Title: Foodesign
Brand: Foodesign
Client: Foodesign
Entrant Company: Company of Design
Confirm: Printed Book
Physical media is required for your entry please confirm you will be sending.: 97149
Description: Foodesign is an experimental journey that catalogues food from a designer’s perspective. The combination of graphic design with engineering drawings to depict various dishes shows that even simple meals like the khichdi and the parantha have more to them than meets the eye.

The logo on the cover finds inspiration from the original grid spice box. The engineering drawings and blue prints suggest the precision and expertise required to cook good food.

Foodesign captures the joy of plating, the decision-making that goes into every dish and the chemistry between the various ingredients that make something delicious. It’s an abstract celebration of food - the shapes, the colours, and the soul of it.

It’s a refreshing and unexpected take on food. An ongoing journey that intends to expand into more mediums with many more dishes in the future.
Company Credits: Company of Design
Individual Credits: Anoop Sharma- Creative Director, Graphic Designer, Illustrator, Typographer, Photographer
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