Communication Design
Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
JPG
MP4
1m:41s
Love Every Body
Brand: &Circus
Client: Tailor & Circus Clothing Pvt. Ltd.
Entrant: Junglegym
The First List
| Entry Title: | Love Every Body |
|---|---|
| Brand: | &Circus |
| Client: | Tailor & Circus Clothing Pvt. Ltd. |
| Entrant Company: | Junglegym |
| Yes: | Ecommerce Packaging Retail Packaging Underwear Samples |
| Description: | &Circus, erstwhile 'Tailor & Circus' is a D2C (Direct to consumer) innerwear, clothing and apparel brand, launched in 2016 from Tirupur, Tamil Nadu. &Circus has always been a flag bearer of body positivity, comfort and sustainability, and were on a lookout for an identity that reflected these core values. The rebranding process started with the bold move of letting go of the word "Tailor" from “Tailor & Circus” due to various reasons. The original name contained too many letters and was hard to reproduce clearly in small spaces and mediums with limited resolution like woven tags and waistbands. The refreshed brand “&Circus” had new commercial goals and traditional retail markets to explore. The design system had to accommodate all of this into one cohesive visual identity that was recognisable yet had the ability to adapt to various D2C use cases, and modern day marketing techniques like influencer collaborations. |
| Individual Credits: | Creative Direction: Nikhil More |
| Individual Credits: | Design: Sanath Valladares |
| Individual Credits: | Design: Harsh Ignatius |
| Individual Credits: | Design: Jayanth Nune |
| Individual Credits: | Design: Nupoor Sapre |
