Communication Design
Design For Communication
Integrated Graphics > Integrated Graphics
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics > Integrated Graphics)
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Crafting a meat lover's go-to brand
Brand: Japfa Best
Client: Japfa Best
Entrant: Landor
Baby Blue Elephant
| Entry Title: | Crafting a meat lover's go-to brand |
|---|---|
| Brand: | Japfa Best |
| Client: | Japfa Best |
| Entrant Company: | Landor |
| Confirm: | Packaging design - 3 Merchandise: Apron - 1 Crockery - 2 Tote bag - 1 |
| Physical media is required for your entry please confirm you will be sending.: | 97149 |
| Description: | In most Indian homes, meat is a staple, and the D2C meat delivery market is buzzing with brands touting quality and freshness— an absolute prerequisite. Furthermore, the visual scene is bland and uninspiring, with sterile images of raw meat and an overuse of white to suggest hygiene. Japfa Best, Asia's leading B2B supplier, aimed to break through the clutter in the D2C meat market. We uncovered a powerful insight: post-pandemic home cooking has seen a revival, driven by remote work, a focus on nutrition, social media influence and a craving for global flavours. Our brand idea, "Freshness 'meats' creativity," combined the category's demand for freshness with the thrill of culinary exploration. We brought this idea to life with a playful, dynamic visual language inspired by meat cuts and the adventurous spirit of home cooks. The result? A shift in the conversation from just ingredients to endless possibilities and from convenience to imagination. The brand became an instant hit with 50,000+ app downloads in a single city 3.5x sales growth in sales 10x increase in web traffic |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Ronita Mukherjee, Executive Director, Client Services |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Shoumili Maitra, Senior Client Manager |
| Individual Credits: | Nasir Nawaaz, Strategist |
| Individual Credits: | Akrutee Mahimkar, Design Director |
| Individual Credits: | Tanushree Majumdar, Senior Designer |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive, APAC |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Aarti Parab, Artworker |
| Individual Credits: | Riya Thaker, Client Manager | Anushree Kapoor, Design Director | Shreya Bhide, Intern | Meera Bhogale, Artworker |
| Individual Credits: | Illustration: Locopopo Studio |
| Individual Credits: | Copy: Aakancha Singh |
| Individual Credits: | Film: Improper Design and Animation |
