Communication Design
Branding & Identity
Visual Identity Scheme > Re-Branding / Brand Refresh
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Re-Branding / Brand Refresh)
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MP4
1m:05s
A dose of goodness
Brand: Reset
Client: Venus Remedies Limited
Entrant: Landor
The First List
| Entry Title: | A dose of goodness |
|---|---|
| Brand: | Reset |
| Client: | Venus Remedies Limited |
| Entrant Company: | Landor |
| Yes: | Reset packs & merchandise |
| Description: | In recent times, wellness brands are everywhere, making it hard to choose the right one. Most of them are focused on formulas or natural ingredients, leaving the consumers overwhelmed. Reset, originally known for its pain-relief products, aimed to expand its offerings to wellness and nutrition with an intent of resonating with the evolving wellness needs of the consumers. Our insight - We understood that the consumer's idea of wellness is not ingredients or formulas, but the joyful experience of healing and renewal. Based on this insight, we conceptualised the brand idea - Dose of Goodness. With this we aimed to shift Reset from being a product-focused brand to a champion of well-being. We painted a picture of an optimistic and joyful world where self-care is prioritised over product features. And this struck a chord with the consumers. Reset has won India’s best brand of the year and India’s most trusted brand award based on consumer survey conducted by International Brand Consulting Corporation, US, across 50 cities. 33% repeat purchase behaviour 32% surge in website traffic 2.5% growth in AOV |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Ritu Nakra, General Manager |
| Individual Credits: | Kurnal Rawat, Executive Creative Director |
| Individual Credits: | Tanvi Joshi, Senior Strategist |
| Individual Credits: | Sanya Arora, Senior Client Manager |
| Individual Credits: | Akrutee Mahimkar, Design Director |
| Individual Credits: | Jhanvi Lathia, Designer |
| Individual Credits: | Aryan Sharma, Designer |
| Individual Credits: | Simran Chopra, Designer |
| Individual Credits: | Tanishtha Pai, Designer |
| Individual Credits: | Arsh Kazi, Motion Designer | | Rhitam Majumdar, Motion Design Intern |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive, APAC |
| Individual Credits: | Sanket Shelar, Artworker |
| Individual Credits: | Bhavna Kher, Copywriter |
| Individual Credits: | Illustration: Locopoco |
| Individual Credits: | Film: R Square |
