Communication Design
Branding & Identity
Visual Identity Scheme > Startup Companies
COMMUNICATION DESIGN - Branding & Identity (Visual Identity Scheme > Startup Companies)
JPEG
PDF
Newme: The Chameleon’s Code
Brand: NEWME
Client: Sumit Jasoria
Entrant: Sharpener
The First List
| Entry Title: | Newme: The Chameleon’s Code |
|---|---|
| Brand: | NEWME |
| Client: | Sumit Jasoria |
| Entrant Company: | Sharpener |
| Description: | Newme’s visual identity is crafted for a generation that thrives on change. The pixelated chameleon logo symbolises adaptability, transformation, and the brand’s #NewMeEveryday ethos. As Newme has scaled from an online startup to a Rs 200 crore business with a growing offline presence, its identity resonates across all platforms—digital and physical. The brand’s vibrant mix of bold colours, playful pixel art, and dynamic typography creates a cohesive and striking experience from screen to store. The chameleon logo’s adaptability reflects the diverse identities of its audience, while the distinctive earthy colour palette sets Newme apart from typical youth fashion brands. This unique approach ensures Newme thrives in a cluttered fast fashion market. Newme’s brand world extends beyond visuals, culturally connecting with a generation that values authenticity and self-expression. This design language, rooted in movement and adaptability, has set a new benchmark in fashion, ensuring the brand’s continued relevance and influence. |
| Company Credits: | Fraicheur Retail Private Limited |
| Individual Credits: | Hetal Ajmera |
| Individual Credits: | Bianca Dsa |
| Individual Credits: | Ananya Roche |
| Individual Credits: | Sumit Ghag |
