Communication Design
Branding & Identity
Logos > Static
COMMUNICATION DESIGN - Branding & Identity (Logos > Static)
JPG
MP4
1m:01s
Branding Sri Lanka's offer to the world
Brand: Your Vital Island
Client: Export Development Board, Sri Lanka
Entrant: Landor
The First List
| Entry Title: | Branding Sri Lanka's offer to the world |
|---|---|
| Brand: | Your Vital Island |
| Client: | Export Development Board, Sri Lanka |
| Entrant Company: | Landor |
| Description: | Landor partnered with Sri Lanka's Export Development Board (EDB), on a country level branding project to enhance its export sector’s global presence. SL, known for its tourism around the globe, was yet ranked 70th of 105 countries in global exports. To improve SL’s standing globally, We crafted a compelling narrative and designed a unique brand logo that differentiated it from other global exporters. We designed “YOUR VITAL ISLAND” for positioning SL as a potion of vitality in powering global businesses in multiple industries like coconut, apparel, gems, diamonds, IT. A playful yet powerful approach was adopted for logo by outlining the map of SL, which subtly forms a drop shape, echoing the massive impact of a tiny drop shaped Island on the globe. We integrated the letters "S" and "L" within this drop, making the logo more engaging. The logo was designed to incorporate plethora of industries achieving both multiplicity and singularity in its design, giving it a solid brand identity. The logo was unveiled by the president of SL himself and received a great response. The Embassy of Sri Lanka has hosted many events globally ( Brussels , London , Paris) reaffirming its dedication to meet global standards. |
| English Translation: | N.A. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Ronita Mukerjee, Executive Director Client Services |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Ruchi Gunawardena, Strategy Consultant |
| Individual Credits: | Shoumili Maitra, Senior Client Manager |
| Individual Credits: | Ria Govil, Client Coordinator |
| Individual Credits: | Dnyanesh Gadge, Design Consultant |
| Individual Credits: | Arsh Kazi, Motion Designer |
| Individual Credits: | Rhitam Majumdar, Motion Designer |
| Individual Credits: | Nimish Patalia, Visualiser |
